Privacy Policy

Shanghai Lusochina Co., Ltd., trading as Embellia Trims ("Embellia Trims," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://embelliatrims.com, contact us, request a quote, or interact with our website.

1. Who We Are

Shanghai Lusochina Co., Ltd.
Room 1107, Building 9
Xule Road 333
Qingpu District 201702
Shanghai, China

Email: contact@embelliatrims.com
Phone / WhatsApp: +351 928 317 321

2. Personal Information We Collect

We collect personal information in the following ways.

Information you provide to us

When you submit a contact or quote request, we collect:

• Full name
• Email address
• Phone number, if you choose to provide it
• Message content, including product references, materials, quantities, target prices, design details, or other information you choose to include
• Submission date and time

If you contact us by email or WhatsApp, we collect the information you include in that communication.

Information collected automatically

When you use our website, we and our service providers may collect technical information such as:

• IP address
• Browser and device information
• Pages visited and referring pages
• Approximate location derived from technical data
• Website performance, security, and usage information
• Advertising and analytics identifiers, where applicable

Local storage

Our website uses browser localStorage to remember when you close the WhatsApp contact widget. This helps us avoid showing the widget again for a short period.

3. How We Use Personal Information

We use personal information to:

• Respond to quote requests and business inquiries
• Communicate with you about products, sourcing, samples, orders, or services
• Review product requirements, materials, specifications, target prices, and design references you send us
• Operate, maintain, secure, and improve the website
• Prevent spam, misuse, and unauthorized activity
• Measure website and advertising performance
• Comply with legal, accounting, tax, and regulatory obligations
• Protect our rights, business, customers, and suppliers

4. Legal Bases for Processing

Where the UK GDPR or EU GDPR applies, we rely on the following legal bases:

• Contract or pre-contract steps: to respond to quote requests, product inquiries, and potential business relationships.
• Legitimate interests: to operate our business, respond to inquiries, improve and secure the website, manage supplier/customer communications, and protect against misuse.
• Consent: where we request consent for non-essential cookies, advertising technologies, or similar tracking.
• Legal obligations: where we must retain or disclose information to comply with applicable law.

5. Cookies, Advertising, and Similar Technologies

Our website uses Google tag technology connected to Google Ads. Google and other third-party vendors may use cookies or device identifiers to support advertising, measure ad performance, and understand visits to our website.

You can manage Google advertising settings at https://adssettings.google.com/. You can also learn more about Google's use of information from sites and apps at https://policies.google.com/technologies/partner-sites.

You can also limit cookies through your browser settings or any consent controls made available on the website. Browser settings may not stop all measurement or third-party requests.

6. How We Share Personal Information

We do not sell your personal information for money.

We may share personal information with:

• Cloudflare, which hosts and secures the website and processes contact form requests
• Airtable, where contact form submissions are stored
• Google, for Google Ads, website measurement, and Google Maps
• WhatsApp / Meta, if you choose to contact us through WhatsApp
• Business service providers who help us operate the website, manage inquiries, or provide professional services
• Suppliers, logistics partners, or production partners where necessary to respond to your inquiry or support a business request
• Authorities, regulators, courts, or other parties where required by law or necessary to protect rights and safety

When we share business inquiry details with suppliers or production partners, we only share what is reasonably necessary for the inquiry, sourcing request, quotation, sample, order, or related business purpose.

7. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Contact form submissions are retained for 2 months from the date of submission, unless we need to keep the information longer to manage an active inquiry, business relationship, order, legal obligation, accounting requirement, dispute, or security issue.

Business correspondence sent by email or WhatsApp may be kept for as long as needed to manage the customer or supplier relationship and related business records.

The WhatsApp widget localStorage value is intended to remember dismissal for approximately 7 days.

8. Your Rights

Depending on where you live, you may have rights to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Request a copy of your information in a portable format
• Opt out of certain advertising or tracking uses
• Lodge a complaint with a data protection authority

To exercise your rights, contact us at contact@embelliatrims.com. We may need to verify your identity before responding to certain requests.

9. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, email, messaging service, or internet transmission is completely secure. Please avoid sending highly sensitive information through the contact form unless necessary. If you need to send confidential designs or business materials, you may contact us first to discuss appropriate confidentiality arrangements.

10. Third-Party Websites and Services

Our website may link to or embed third-party services, including Google Maps and WhatsApp. When you view or interact with those services, the third party may collect information according to its own privacy policy. We are not responsible for the privacy practices of third-party websites or services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date above. If we make material changes, we will take reasonable steps to bring them to your attention where required.

12. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, contact us at:

Email: contact@embelliatrims.com
Phone / WhatsApp: +351 928 317 321